26 marzo 2015
Researchers suggest that your brain is most likely deploying an ‘index strategy,’ a straightforward ranking of products, when you shop. It may not be an absolutely perfect calculation, given all the available information, but the study suggests that an index strategy comes very close to being optimal, and is a far easier way for consumers to make their choices.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/fZnFpny6oQU/150326152323.htm
