Location-based ads need more than closeness to overcome creepiness

21 julio 2015

Location-based advertisements may pinpoint customers geographically, but often miss the target because customers may find the ads creepy and intrusive, according to an international team of researchers. To overcome this negativity, the researchers suggest advertisers invite their customers to help tailor ads they might receive.img src=»http://feeds.feedburner.com/~r/sciencedaily/~4/zc5X4RFV1wE» height=»1″ width=»1″ alt=»»/