How to engage the population with climate change? Frame it as a public health issue

9 julio 2015

Recent research examines the powerful influence of mass media portrayal of climate change and subsequent public identification with the issue. Climate change is often reported as an environmental issue, this depiction arguably lacks personal relevance to individuals. Reportage of climate change in a public health frame is a more powerful presentation for motivating public engagement and action against climate change, a new study suggests.