Fundraising 101: Tempting alternatives increase willingness to donate

25 febrero 2015

Charities are always trying to understand what type of appeal will increase the likelihood of donations. According to a new study in the Journal of Marketing Research, people are also very driven by seeing the good in themselves. Referencing particularly indulgent products — not a simple cup of coffee — can significantly increase charitable donations.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/HxYcaLzSJ1c/150225094319.htm

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