17 noviembre 2014
A University of Missouri researcher found that consumers’ preferences differ when they are shopping in a physical store compared to shopping online. Catering to shoppers’ online and in-store preferences can increase the effectiveness of traditional marketing tactics such as direct marketing and enhanced customer service, the researcher found.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/u9P5ToLs0SM/141117174530.htm
