26 agosto 2014
A Fortune 500 company is redesigning a popular product using materials that are friendlier to the environment. How will consumers respond to the newly redesigned, ‘greener’ product? According to a new study, consumers are more likely to purchase a product if they think helping the environment is not the intended purpose of a product improvement.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/IxGlscv9v2M/140826121100.htm
