Stuck in traffic? On hold for what seems like an eternity? Consumers often face situations that undermine their feelings of control. According to a new study, when a person’s sense of control is threatened, they are more likely to seek out products that require hard work.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/FFX6W2aoaYA/140722111926.htm
Why consumers choose high-effort products
22 julio 2014
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