Why are consumers willing to spend more money on ethical products?

16 septiembre 2014

What motivates consumers to make ethical choices such as buying clothing not made in a sweat shop, spending more money on fair-trade coffee, and bringing their own bags when they go shopping? According to a new study, ethical consumption is motivated by a need for consumers to turn their emotions about unethical practices into action.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/7Q1lj3Ldvc4/140916111903.htm

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