When are consumers more likely to rely on feelings to make decisions?

31 marzo 2015

Why do some consumers make choices based on their feelings instead of rational assessments? According to a new study, consumers who consider themselves independent are more inclined to rely on feelings when making decisions.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/ABo1y_JIfn0/150331175916.htm