12 mayo 2015
As far as pop culture goes, it is hard to beat the current zombie upsurge; from TV drama like “The Walking Dead” to movies such as “Resident Evil”, the devilish figures have invaded public consciousness. They are apparently popular in public relations, too, judging by the number of campaigns using zombie-related humor to generate buzz on social media platforms. But how successful are these PR strategies in the context of risk communication? A new study looks deep into this matter, and reveals the match between social media and humor may not be made in heaven, after all.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/W6AHzCzTjeg/150512075114.htm
