Twitter chatter predicts health insurance marketplace enrollment

4 marzo 2015

An increase in Twitter sentiment (the positivity or negativity of tweets) is associated with an increase in state-level enrollment in the Affordable Care Act’s (ACA) health insurance marketplaces — a phenomenon that points to use of the social media platform as a real-time gauge of public opinion and provides a way for marketplaces to quickly identify enrollment changes and emerging issues.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/EO7gOpyXi7s/150304104036.htm

Volver