The unwanted consumer: Harbingers of failure

23 junio 2015

Positive customer feedback, to say nothing of positive sales, is always a good sign of a new product’s potential success, right? Not necessarily, says a new study. According to the study, there is a small set of consumers who, time and again, purchase and rave about new products that consistently flop. Positive feedback from those customers, whom the study authors name «harbingers of failure,» actually means that a product is likely to bomb.