The Trojan horse burger: Do companies that ‘do good’ sell unhealthy food?

11 noviembre 2014

When consumers see a company performing good deeds, they often assume that the company’s products are healthy. According to a new study this may be far from true, and the company’s socially responsible behavior may be creating a “health halo” over unhealthy foods.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/yI5h4RefIFc/141111104921.htm

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