Store remodelling benefits bottom line

23 diciembre 2014

Retail sales increase by nearly 50 per cent when shops are upgraded, according to new research. «The in-store experience continues to have high relevance; retailers must keep their appearance modern, fresh and in line with that of competitors,» said one researcher. «The look, feel, and mood of a firm’s retail or service environment are unique and crafted purposefully to contribute to the brand and ultimately, its profitability.»