6 mayo 2015
Convincing a large group of people to change its behavior is no popularity contest, a new study shows. In a novel experiment, researchers found that certain public health interventions work best when key ‘influencers’ in a face-to-face social network are exposed to the program. What’s surprising, they say, is that those key influencers are not the most socially connected people in the network.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/R28tkBdduGE/150506111322.htm
