Social network experiments create a tipping point to improve public health

6 mayo 2015

Convincing a large group of people to change its behavior is no popularity contest, a new study shows. In a novel experiment, researchers found that certain public health interventions work best when key ‘influencers’ in a face-to-face social network are exposed to the program. What’s surprising, they say, is that those key influencers are not the most socially connected people in the network.