Slick mobile payments may rebound on retailers

11 marzo 2015

Developers and marketing experts concentrate on making mobile device payment systems slick and easy but research shows they that approach may rebound on retailers. «The perceived wisdom is that payments via a mobile device should be designed and marketed as being ever faster, simpler and effortless. But the evidence that uses a slightly clunky system is that there is value in the social interactions at the point of sale for both customer and supplier,» an investigator notes.