Retail pricing strategies: Do consumers prefer Deep Discounts or Everyday Low Prices?

22 julio 2014

Sometimes finding the best bang for your buck feels like a wild goose chase. It’s hard to know which stores offer the best prices at any given time. According to a new study, when trying to maximize savings, consumers will choose retailers they believe offer the lowest prices the majority of the time. 
http://feeds.sciencedaily.com/~r/sciencedaily/~3/XJ-FPiZhmuM/140722125729.htm

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