Product placement, branding growing in popular music

10 marzo 2015

As branding and advertising creep into almost every facet of life, a new study shows it’s now making substantial inroads into popular music. The study examined in detail the yearly top 30 Billboard songs from 1960 to 2013 — a total of 1,583 — and found a steep increase in `advertainment’ or the use of product placement, branding and name dropping among the most popular music in the United States.