Predicting consumer preferences? Do NOT walk a mile in their shoes

25 febrero 2015

Salespeople have long believed that by imagining themselves as the customer, they can steer clear of their own personal preferences and make decisions that will appeal to consumers in general. According to a new study, the reality is exactly the opposite.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/yH0NOr9Skl8/150225094325.htm

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