Strategic partnering has become commonplace when introducing innovations to systems markets. In standards battles, network affiliation has been used as a market signal to create confidence in a format’s success. This paper’s authors thus develop and test a model aimed at finding the right partners to sponsor an innovative technology.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/omez5741wsc/150410095610.htm
Platform adoption in network markets
10 abril 2015
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