Planning, improvization actually play well together in export markets

12 agosto 2015

Exporting is a popular way to enter an international market. But just how are export decisions made? In a rapidly changing economic environment, can exporting companies rely on improvization? Or should they commit to carefully thought out and executed plans? According to a new study, companies need to do both, to plan as well as improvise, as there is no one «best way» for export managers to make decisions.