Paying people incentives to make healthy choices only works in the long term if they are paid to NOT do something

16 junio 2015

Monetary incentives to encourage people to live healthier lifestyles only work in the longer term when they are designed to stop negative behavior, rather than promote positive choices, suggests new research.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/apbzew8DMNo/150616071920.htm