Overdoing it: Multiple perspectives confuse consumers

22 julio 2014

When it comes to television advertising, simple may be best, says one expert, whose study reports that multiple angles and perspectives in commercials may actually prevent consumers from forming positive associations about the products. She found this to be particularly true for consumers who imagine using the products themselves in the course of evaluating them.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/yK7EPJVlVbA/140722111922.htm

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