Organic vs. paid advertising? Inside the mind of an online browser

25 agosto 2014

The keyword term a consumer uses in their search engine query can predict the likelihood that they will click on an organic or paid advertisement. That’s according to new research that takes a unique look at a consumer’s behavior between the keyword search and the point-of-click. The new information may give marketers the edge in converting even more consumer clicks on their sites.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/gTZRpYyy6d0/140825130152.htm

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