Loyal customers of a company feel that they are more likely and more deserving than others to win perks from the business – even those that are randomly given out. the results should remind corporate managers that devoted customers have high expectations of special treatment, even in contexts where they shouldn’t, one author said.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/esy3o2jT7nw/140826112652.htm
No purchase required to win? Devoted customers not so sure
26 agosto 2014
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