Narrow misses can propel us toward other rewards, goals

11 mayo 2015

Whether it’s being outbid at the last second in an online auction or missing the winning lottery number by one digit, we often come so close to something we can ‘almost taste it’ only to lose out in the end. These ‘near wins’ may actually boost our motivation to achieve other wins, leading us to pursue totally unrelated rewards, according to new research.