Movie theaters in developing economies should consider the big screen

10 agosto 2015

In emerging economies, where real estate is expensive and space is limited, there has been a boom in multiplex movie theater construction fueled by the conviction that small screens with many show times will increase ticket sales. But new research finds that the strategy doesn’t always work.
http://www.sciencedaily.com/releases/2015/08/150810145818.htm

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