Measuring the marketing effectiveness of asking versus telling

9 marzo 2015

Most marketing campaigns are centered around advertisements that feature statements as the way to convey a message to targeted consumers. New research finds a question mark has advertising value too — but only under certain conditions. The findings focus on the difference that arousal makes between an advertisement that uses a question mark and one that uses a period. The takeaway for the marketing and advertising industry is to know where your message is being seen.