29 abril 2015
When trying to identify ‘good’ customers, managers often ignore those who return products, or might even consider those customers non-ideal, decreasing the resources devoted to them. In the long term, however, satisfactory product return experiences can actually create a valuable long-term customer whose contributions far outweigh the associated costs, according to a new study.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/5sIa7pZHCdY/150429113206.htm
