Look, something shiny! How color images can influence consumers

10 marzo 2015

When it comes to buying things, our brains can’t see the big, black-and-white forest for all the tiny, colorful trees. That’s the conclusion of a new study, which found that people who were shown product images in color were more likely to focus on small product details — even superfluous ones — instead of practical concerns such as cost and functionality.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/cUlLwBRdQ1w/150310160035.htm

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