29 abril 2015
As businesses move into international markets, they often do so with a ‘one size fits all’ customer satisfaction strategy. But factors as basic as how consumers prioritize pricing and quality can differ sharply across cultures and economic systems, according to a new study. Success will depend in part on understanding these perceptions across cultures.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/pP7e_H2Ky7c/150429113211.htm
