International marketing: Are store brands becoming a global phenomenon?

25 febrero 2015

Big name brands in the United States and Western Europe face a serious and growing threat from successful store brands. A new study explains why store brands have taken some countries by storm while leaving other countries relatively untouched.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/oaRFyv56X6A/150225103015.htm

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