Interim report on UK alcohol industry’s ‘billion units pledge’ is flawed, say researchers

25 marzo 2015

The UK’s Department of Health’s interim evaluation of an alcohol industry pledge to remove one billion alcohol units from the market is flawed, argue researchers. In 2012, the UK government announced an industry pledge to remove a billion units of alcohol from the market by December 2015. The pledge would be achieved, it said, «principally through improving consumer choice of lower alcohol products.»