Impressions shaped by facial appearance foster biased decisions

21 octubre 2014

Research in recent years has shown that people associate specific facial traits with an individual’s personality. People consistently associate trustworthiness, competence, dominance, and friendliness with specific facial traits. According to a new article, people rely on these subtle facial traits to make important decisions, from voting for a political candidate to convicting a suspect for a crime. The authors present its real-world consequences and discuss potential ways of overcoming it.