29 abril 2015
Marketers often use positive emotions such as hope, pride, love, and compassion interchangeably to encourage people to donate to charitable causes. But these distinct emotions can lead to different results, and love alone has the power to inspire giving to those with whom the giver has no connection, according to a new study.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/Mpe2UIFTru8/150429104807.htm
