For marketers, failing to align emotions of your ads with TV programs may turn off consumers

6 abril 2015

New research shows why marketers and ad buyers might want to opt for ads that are only moderately energetic as opposed to ads with boundless energy and pep. «When you feel low or sad, ads that are high energy are difficult to watch,» a researcher says. «So you spend less time watching, and the ad is less effective.»