Food safety social media guide developed by researchers

4 agosto 2014

To help protect public health, researchers have developed guidelines on how to use social media to communicate effectively about food safety. «In a crisis context, the framework can be used by health officials, businesses or trade organizations affected by foodborne illness to help them reach key audiences with information that could be used to reduce the risk of foodborne illness,» says the lead author of the paper. Key audiences may include consumers, the food service industry, and corporate or government decision makers, among others.