‘Fitness’ foods may cause consumers to eat more, exercise less

23 junio 2015

Weight-conscious consumers are often drawn to foods such as Clif Bars and Wheaties, whose packaging suggests that they promote fitness. But according to a new study, such «fitness branding» encourages consumers to eat more of those foods and to exercise less, potentially undermining their efforts to lose or control their weight.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/mg-0ggxDzhU/150623072424.htm

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