Social media comments shape potential voters’ opinions on candidates, new research confirms. For instance, the study shows that when Facebook users see favorable comments on the social media site about a political candidate, those opinions positively influence their own views of the politician, while unfavorable comments have a negative effect.
http://www.sciencedaily.com/releases/2015/09/150924184948.htm
Facebook effect: Research shows comments about candidates have impact on potential voters
24 septiembre 2015
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