Facebook effect: Research shows comments about candidates have impact on potential voters

24 septiembre 2015

Social media comments shape potential voters’ opinions on candidates, new research confirms. For instance, the study shows that when Facebook users see favorable comments on the social media site about a political candidate, those opinions positively influence their own views of the politician, while unfavorable comments have a negative effect.
http://www.sciencedaily.com/releases/2015/09/150924184948.htm

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