‘Drink responsibly’ messages in alcohol ads promote products, not public health

3 septiembre 2014

Alcohol industry magazine ads reminding consumers to “drink responsibly” or “enjoy in moderation” fail to convey basic public health information, according to a new study. Federal regulations do not require «responsibility» statements in alcohol advertising, and while the alcohol industry’s voluntary codes for marketing and promotion emphasize responsibility, they provide no definition for «responsible drinking.»