Do you do more than run in your Nikes? If so, you might not like them

23 junio 2015

Consumers might like variety when it comes to products to buy, but will using a product in a variety of circumstances and in a variety of ways lead consumers to like it more? Probably not, says a new study. According to the study, the more a consumer uses a product for different purposes or in different situations, the more likely he or she will report being unsatisfied with their purchase.