Dining technology use is no measure of value, researchers find

24 septiembre 2015

Have you ever been dissatisfied with a restaurant experience because the customer-service technology you had to use to reserve a table, order your food or pay for the meal wasn’t up to par? Researchers aren’t surprised. According to their findings, organizations often gauge the effectiveness and value of a customer service technology based solely on its use, which could be a costly mistake when they decide where to invest their technology dollars.