How does scarcity, or the appearance of scarcity, affect choice when several consumer products are presented at once? Researchers found a clear pattern: Scarcity polarizes preferences.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/r1Dnl_5c08s/150206145206.htm
Consumer preferences and the power of scarcity
6 febrero 2015
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