Companies increase profits with multichannel shoppers: Study in INFORMS’ Marketing Science

25 septiembre 2015

Companies can increase profits by getting customers to buy through more than one channel, for example the bricks-and-mortar store and the Internet rather than the store alone. However, this strategy requires a well-honed marketing campaign that combines the right message and incentive, according to a new study.
http://www.sciencedaily.com/releases/2015/09/150925131423.htm

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