19 junio 2015
If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm’s R&D is more likely to help save it from bankruptcy. A new study shows that ‘intangible assets’ built with branding and patents helps protect firms from bankruptcy but their effectiveness depends on the market climate.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/yhomKmWSpXw/150619141611.htm
