‘Big picture’ thinking doesn’t always lead people to indulge less, study says

23 julio 2014

Buy the latest electronic gizmo du jour, or use that money to fix a leaky roof? Go out with friends, or stay home to catch-up on work to meet that looming deadline? And after you’ve finished that big project, do you treat yourself to a slice of chocolate cake or settle for a piece of fruit? Self-focus plays an important role in how consumers make decisions, says new research from a business professor.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/omf2ckvGL2g/140723162052.htm

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