‘Big picture’ thinking doesn’t always lead people to indulge less, study says

23 julio 2014

Buy the latest electronic gizmo du jour, or use that money to fix a leaky roof? Go out with friends, or stay home to catch-up on work to meet that looming deadline? And after you’ve finished that big project, do you treat yourself to a slice of chocolate cake or settle for a piece of fruit? Self-focus plays an important role in how consumers make decisions, says new research from a business professor.