Researchers found that the more MLB teams released original content from their Twitter accounts, such as score updates or player profiles, the more followers they gained and engagement they initiated. The researchers say their findings could provide guidance for many businesses struggling with how to use social media.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/KbZqV5A8N2c/150422152154.htm
Better social media techniques increase fan interest, engagement
22 abril 2015
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