Average-sized models could sell more fashion, research suggests

13 mayo 2015

The fashion industry could benefit from using average-sized models rather than size zero in marketing campaigns, new research suggests. The study considered the impact of using average and zero-sized models in marketing campaigns for both established and fictitious new fashion brands.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/OGSbk2sK-N4/150513093514.htm