Apple of the mind’s eye: how good is our memory of everyday visual stimuli?

20 marzo 2015

In our world of branding and repetitive advertising, it is feasible that we dutifully soak up visuals and messages and store them accurately in our mind’s eye. New research tests this theory by examining our memory of the ubiquitous Apple logo and our perceived ability for recall. Researchers ask ‘are we really paying attention?’ Their experiment reveals some surprising insights.