benefits from collaboration between competing firms

2 febrero 2015

Online-selling pioneer has utilized three individual business models, by means of which it engages in productive cooperation with its competitors. By harnessing its competitors within its own business operations and by looking strategically at customer value, has managed to raise the size of its current markets and to create entirely new markets both for itself and for its competitors. Through its competitor cooperation-driven business model, utilizes the existent resources most effectively, because it involves competitors in distributing the expenses incurred by business operations.